In the 80’s the microwave oven was the kitchen staple in every American home. As the appliance grew in popularity food companies wanting to capitalize on their novelty and convenience started releasing frozen meals that anyone could easily prepare in the microwave. That’s where Micro Magic came in. From my fondest of recollections this brand of microwaveable foods came out around 1987 and stuck around the market until at least 1991. The first product they officially released (again at least from memory) was their microwavable Milkshake, (that’s not a typo) followed shortly by the Hamburger, Cheeseburger and French Fries. So forgotten are these products that images and even commercial for it are scarce. The products which were sold on the market were as follows:
Ok so you’re probably thinking, “why the hell would anyone put a milkshake in the microwave?” And you definitely have a valid point in your thinking but hear me out. The milkshakes came in three flavors: chocolate, vanilla, strawberry and they also came completely frozen solid. You simply pop in the microwave for about a minute, stir vigorously and voila you have yourself a milkshake albeit microwaveable. Believe it or not as kooky as the concept sounds the milkshakes were pretty freaking awesome.
The cheeseburger was by far my favorite item and were great despite the fact that they were microwaveable. The product was made with 100% beef and all American cheese. They would cook in a microwave in their sealed pouch for about 2 to 3 minutes and despite my best efforts the cheese would always microwave into oblivion. So I always had to have a slice of Kraft cheese on hand.
The french fries came in three individualized packages and would microwave in their foil lined cardboard container for about 2 minutes. Some people online likened the taste of the french fries to cardboard after cooking. Maybe they were a little on the bland side but after a little salt and shake and some ketchup these french fries tasted great.
Growing up both my parents worked so Micro Magic was a God send for them because my brother and I could easily cook our own dinner after getting home from school. My favorite memories of Micro Magic was coming home from school on a Friday afternoon sitting down with two cheeseburgers, two fries and a milkshake for dinner and watching The Real Ghostbusters on t.v. Those were great times. There are equivalent products out currently on the market many which I’ve purchased at Dollar General but at they don’t taste anywhere near as good as the original Micro Magic did. I doubt anything will ever come close.